Pushing Your Business Forward With Innovation – What It Takes to Succeed Today

If you’re a small startup with competitors that are bigger and better-known, it can seem hopeless when trying to get your business recognized. After all, bigger and better-known companies have more money in their budgets to fund things like technology and highly-skilled workers....

Connecting to Consumers with Mobile First Design

A great summary and guidance is provided on this podcast that is available online from a16z. It reminds me of the calls and conversations I have helping others in their mobile movements on what is right, what is relevant and then what is reality based on their teams, talent, and...

Five Points of Progress in Mobile : Where are you on the path of innovation?

Embed from Getty Images Advancements in mobile are rapid and we have moved from using the phones initially for voice and text communication to now a more data and app based economy where the movement of everything from messages and media to money are utilizing that as a...

The Components of Digital Success & Innovation

View image | gettyimages.com Companies, events and characters have all changed over time due to digital. Today’s leaders are have seen some of the highest turnover rates as a result of that evolution. The consumer is now in control across any and every brand and market, whether...

Reaching the Connected Consumer via Mobile Marketing

View image | gettyimages.com The new trends and technologies are constant. From the new mobile accessories like watches and fitness bands, to the constant connection and integration available with the Internet of Things movement, where we will be able to control everything from...

The Buzz on Beacons – How Does This Impact Your Brand?

View image | gettyimages.com Mobile is moving closer to the consumer in the shopping experience. While many brands (especially retail) have finally launched their own app, many are adventuring into the low cost hardware called beacons, which can be so small they can be attached...

Mobile Marketing Channel – Benefits the Business and Consumer

View image | gettyimages.com Mobile usage continues to grow around the globe. In some industries it might be limited to a channel of viewing and providing simple input, while others it serves as an entire line of business and budgets. Most devices can connect to the internet, yet...

The 3 P’s of Holiday Mobile Shopping

In today’s always connected environment, smartphones are everywhere, with almost ¾ of the mobile users in the US Market with Smartphones, according to analyst predictions.  They are now the go-to resource for a range of information, from news and communications to content...

Attitude over Experience – Where Diversity Differs

Expertise is Not Always Gained via Experience View image | gettyimages.com The environment and conditions that an employee works with can have a broad variety, from the day to day deliverables to performance guidelines and opportunities for advancement.  If an employee joins a...

Why Mobile Matters – From Mobile First to Mobile Only

View image | gettyimages.com In today’s economy, there are nearly 7 Billion mobile subscriptions around the globe.  While the adoption is highest in the developed markets such as Europe and the United States, the market growth will come from the developing world, which is...