Connecting to Consumers with Mobile First Design

A great summary and guidance is provided on this podcast that is available online from a16z. It reminds me of the calls and conversations I have helping others in their mobile movements on what is right, what is relevant and then what is reality based on their teams, talent, and...

Five Points of Progress in Mobile : Where are you on the path of innovation?

Embed from Getty Images Advancements in mobile are rapid and we have moved from using the phones initially for voice and text communication to now a more data and app based economy where the movement of everything from messages and media to money are utilizing that as a...

The Buzz on Beacons – How Does This Impact Your Brand?

View image | gettyimages.com Mobile is moving closer to the consumer in the shopping experience. While many brands (especially retail) have finally launched their own app, many are adventuring into the low cost hardware called beacons, which can be so small they can be attached...

Mobile Marketing Channel – Benefits the Business and Consumer

View image | gettyimages.com Mobile usage continues to grow around the globe. In some industries it might be limited to a channel of viewing and providing simple input, while others it serves as an entire line of business and budgets. Most devices can connect to the internet, yet...

The 3 P’s of Holiday Mobile Shopping

In today’s always connected environment, smartphones are everywhere, with almost ¾ of the mobile users in the US Market with Smartphones, according to analyst predictions.  They are now the go-to resource for a range of information, from news and communications to content...