Five Points of Progress in Mobile : Where are you on the path of innovation?

Embed from Getty Images Advancements in mobile are rapid and we have moved from using the phones initially for voice and text communication to now a more data and app based economy where the movement of everything from messages and media to money are utilizing that as a...

The Components of Digital Success & Innovation

View image | gettyimages.com Companies, events and characters have all changed over time due to digital. Today’s leaders are have seen some of the highest turnover rates as a result of that evolution. The consumer is now in control across any and every brand and market, whether...

The Buzz on Beacons – How Does This Impact Your Brand?

View image | gettyimages.com Mobile is moving closer to the consumer in the shopping experience. While many brands (especially retail) have finally launched their own app, many are adventuring into the low cost hardware called beacons, which can be so small they can be attached...

Mobile Marketing Channel – Benefits the Business and Consumer

View image | gettyimages.com Mobile usage continues to grow around the globe. In some industries it might be limited to a channel of viewing and providing simple input, while others it serves as an entire line of business and budgets. Most devices can connect to the internet, yet...

The 3 P’s of Holiday Mobile Shopping

In today’s always connected environment, smartphones are everywhere, with almost ¾ of the mobile users in the US Market with Smartphones, according to analyst predictions.  They are now the go-to resource for a range of information, from news and communications to content...

Shopping Smart with Smartphones

View image | gettyimages.com Summer is showing the end as we notice more of the “back to school” specials and promotions now.  As if there wasn’t already excuses enough to go shopping, smartphones have made it that much easier to spend some extra cash you have laying around! Many...

Millennials and Mobile – Where do they meet?

As the summertime is underway, I find myself in conversations with many in the millennial generation (Gen Y) who are now entering the workforce as interns or new permanent employees.  It prompted me to share some insights and data points that relate to marketing to this audience,...

Big Bets in the Super Bowl: Mobile and Social

The big game for 2014 has passed as the snow is blowing through the NY/NJ area today.  Most of the fans in Seattle are recovering from the late parties while the Denver fans are likely back to work today.  Whatever team you were cheering for, you are still a consumer and your...

2014: New Year for Mobile Marketing

Happy New Year to everyone as many of you are well into the business and sales cycles of the new calendar year.  Clearly as the adoption of mobile continues to increase, and the presence of mobile in the marketing channels and budgets is becoming an assumption to many, rather...

Mobile and Marketing in 2013

As we approach 2014 with full speed movement in place at all times, let’s take a moment to reflect back on what is new and the norm now for Mobile Marketing. Mobile is the New Black – For many years everyone continued to say it was possibly the year of mobile – from those...
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