Consumer Shopping on Mobile – Comfort and Comparison

Embed from Getty Images In the US, it is a huge holiday shopping weekend, following the major holiday of Thanksgiving.  Many retailers took an extra step to open on Thursday, known as “grey Thursday”.  The next day is the typical Black Friday, followed by Small Business Saturday,...

Going Mobile Via Responsive Design

Moving your business or brand into mobile can take a variety of paths.  Some will develop a separate mobile site with the same content as the website online.   Others might run to developing their own mobile app, to add to the millions in the app stores globally.  The latest...

Big Data and Retail – Positive or Negative to the Consumer

As it is a big shopping weekend in the US, I thought it would be appropriate to write about retail and how the increased use of data and personal information is aligned. This has been in use for decades now, but it has often been seen in other lights and not disclosed as publicly...

Retail and Mobile – Marketing and Growing Together

Where do you feel that retail and mobile connect? It varies depending on your location in the world, shopping habits, and mobile device. There are many intersections between the two industries and their technologies, and innovation is ongoing by start-ups that are working in that...

Mobile in Marketing – Where are we today?

The year of mobile has been present for some time now. Big brands and companies, both in the B2B space, such as Salesforce and Citrix, who have mobile offerings in their software solutions, to the other entertainment and media spaces with well known mobile apps like CNN, The...

Mobile – Success is in the User Experience

Mobile continues to grow as a channel for media consumption, with 2 of the 4 media channels in that category (phones and tablets) currently. It can be the first experience for a consumer to visit your brand, your business and decide if they are going to continue shopping or look...

Mobile Payments and Data – Silicon Valley Event

There are many opportunities in mobile payments, and the related tech innovations that will result. Some feel that the only innovation in the mature markets like the US are those that the innovators are pushing and creating on their own, while the innovation in the emerging...

Google – Mobile Payments and Announcements from Google I/O

Mobile payments will continue to increase their presence as part of the overall mobile commerce group of innovation. A report from eMarketer, 15% of online sales will take place via mobile devices, and the growth projections would move up to 25% by 2017. Clearly there is room for...

Google – Mobile Payments and Announcements from Google I/O

Mobile payments will continue to increase their presence as part of the overall mobile commerce group of innovation. A report from eMarketer, 15% of online sales will take place via mobile devices, and the growth projections would move up to 25% by 2017. Clearly there is room for...

Mobile and Payments How Do They Meet?

Mobile is everywhere in the world now. It is not only the main form of communication used by many globally, but it is also being used as a manner of payment. This can range from the use of the mobile phone as your wallet or a payment service for your spending in goods and...
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