Reaching the Connected Consumer via Mobile Marketing

View image | gettyimages.com The new trends and technologies are constant. From the new mobile accessories like watches and fitness bands, to the constant connection and integration available with the Internet of Things movement, where we will be able to control everything from...

The Buzz on Beacons – How Does This Impact Your Brand?

View image | gettyimages.com Mobile is moving closer to the consumer in the shopping experience. While many brands (especially retail) have finally launched their own app, many are adventuring into the low cost hardware called beacons, which can be so small they can be attached...

Mobile Marketing Channel – Benefits the Business and Consumer

View image | gettyimages.com Mobile usage continues to grow around the globe. In some industries it might be limited to a channel of viewing and providing simple input, while others it serves as an entire line of business and budgets. Most devices can connect to the internet, yet...

The 3 P’s of Holiday Mobile Shopping

In today’s always connected environment, smartphones are everywhere, with almost ¾ of the mobile users in the US Market with Smartphones, according to analyst predictions.  They are now the go-to resource for a range of information, from news and communications to content...

Millennials and Mobile – Where do they meet?

As the summertime is underway, I find myself in conversations with many in the millennial generation (Gen Y) who are now entering the workforce as interns or new permanent employees.  It prompted me to share some insights and data points that relate to marketing to this audience,...

WhatsApp Acquisition by Facebook – A Mobile Milestone

We are experiencing the highest amount of tech M&A in ten years.  Mobile World Congress started and the announcements are rolling in.  From the reality that Samsung and Apple have the top of the market in devices, therefore the other mobile OEMs are focusing on the cheaper...

2014: New Year for Mobile Marketing

Happy New Year to everyone as many of you are well into the business and sales cycles of the new calendar year.  Clearly as the adoption of mobile continues to increase, and the presence of mobile in the marketing channels and budgets is becoming an assumption to many, rather...

Consumer Shopping on Mobile – Comfort and Comparison

Embed from Getty Images In the US, it is a huge holiday shopping weekend, following the major holiday of Thanksgiving.  Many retailers took an extra step to open on Thursday, known as “grey Thursday”.  The next day is the typical Black Friday, followed by Small Business Saturday,...

Big Data and Retail – Positive or Negative to the Consumer

As it is a big shopping weekend in the US, I thought it would be appropriate to write about retail and how the increased use of data and personal information is aligned. This has been in use for decades now, but it has often been seen in other lights and not disclosed as publicly...

Mobile in Marketing – Where are we today?

The year of mobile has been present for some time now. Big brands and companies, both in the B2B space, such as Salesforce and Citrix, who have mobile offerings in their software solutions, to the other entertainment and media spaces with well known mobile apps like CNN, The...
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